Reelkandi.tv –Who we are
Reelkandi.tv is an (exclusively) online TV entertainment channel. Our audience is made up of predominantly women, who watch our channels across 500 publisher websites. Our reach is global, currently running to 70 million views a month, across the UK, USA and Europe.
We have filming production units across 4 continents, with our Head Office in the United Kingdom and our European headquarters in Germany.
We count ourselves as being a top five Video-on-Demand publisher in both the UK and Europe.
The collective crews who run our female online TV channel share a passion for glamour, beauty, entertainment and the lives of the rich and famous celebrities. We were inspired by the likes of E! Entertainment, Glamour, Instyle, Hello! and Grazia. We are as much fans of fashion and celebrities as the viewers who watch our regular features online.
Reelkandi.tv TV channels include
Coming Soon
Reelkandi.tv Food channel –“Fashionfood!”
Reelkandi.tv’s ‘New-Millionaire’ channel
Reelkandi.tv formed in 2006 and was incorporated in 2007. We have developed our own original features across various entertainment genres including music, showbiz, fashion, beauty and theatre.
We release daily programmes across the world, developed specifically for the consumer markets they appear in (including USA, UK, Germany and the Netherlands).
To date, we have covered over 300 celebrities and 100 global entertainment events, from the Oscars to the Brits; from London Fashion Week to Glee; Glastonbury to the Mobo Awards; Les Miserables to Sex & the City. We streamed live the 2010 Olivier awards globally from London to 500,000 viewers over 2 hours.
As well as 9 entertainment channels, we run limited run channels to celebrate the big entertainment brands including Sex & the City TV, Gossip Girl TV, Twilight TV & Glee TV.
We send our editorial teams and film crews to all the latest film premiere’s, awards ceremonies, music festivals, as well as producing several news and gossip features every day from Movie, Fashion, Music and Showbiz News.
Finally, we work closely with our publishers to ensure reelkandi.tv is always in prominent positions throughout their websites on key traffic pages, where the clips are promoted and linked to the content they feature alongside.
Reelkandi.tv is the channel of choice for publishers that represent over 70 million unique visitors across our reelkandi.tv universe of publishers.
Reelkandi.tv Showbiz & Celebrity Channel
All the latest news, features and celebrity gossip from Hollywood, NYC and Europe with reelkandi.tv’s flagship online channel. Following all the entertainment news and gossip, from the movie stars to rock stars, from TV cults to the lifestyles of the rich and famously beautiful.
Features include
(*Formats include 24/7 features, exclusives, interviews, live from the film sets, gossip on the stars, live form the red carpet, special previews, what you didn’t know features, what’s coming next features, fanszone)
Average length of features
Media Profile of Viewers* (High Indices listed only)
(source: reelkandi.tv online viewer regular panel, bias to reelkandi.tv publisher universe, 30,000 respondents)
Monthly Audience (viewers per month):
UK: 12 million
USA: 10 million
Europe (exc UK): 12 million
Socio Economic Profile: Primarily C1C2 - middle market aspirational and passionate about fashion, entertainment & celebrity lifestyle/lives
Female Bias (75%) – 18-28 years old (primary group), 29-38 years (secondary group), in media & arts, service industries, retail, IT, private sector
Read: Glamour, Instyle, Grazia, Hello!, Cosmopolitan, Elle, Daily Mail, Telegraph, Evening Standard, The Sun, Mirror, Heat, OK magazine.
Watch: Living TV, Bravo, Gossip Girl, Glee, America’s (UK’s) Next Top Model, Grey’s Anatomy, E! Entertainment, MTV/VH1, 90120, The Hills, Kardashian, X Factor
Surf: ASOS, Net-a-Porter, Next, Digital Spy, Elle, Vogue, Mail Online, Handbag, Facebook, Twitter, iVillage, Female First, This is London (Evening Standard), Time Out, Heat Online
Shop: Selfridges, Top Shop, Next, New Look, Sephora, Debenhams, H&M, All Saints, Urban Outfitters, FCUK, Miss Selfridge, Coast, Office, Harvey Nichols, Diesel, Oasis, DKNY
Behaviour (social & purchasing): High Indices for Travel (USA high, short weekends), Shopping Online (comparing against high street), Heavy Social media users, Nightclubs, high rental for apartments/owners of apartments, own 1 car, high consumer technology knowledge, Theatre, music Festivals/gigs, TV watching (sky+ driven), Dining out/bars, Cinema goers, shop 2+ times per week
Reelkandi.tv Movie Channel (‘the.big.picture’)
Our insider’s view on HOLLYWOOD and the film stars; what they’re up to, the gossip, the exclusive features and global coverage of the red carpet premiere’s & live coverage & reaction from US and European locations where films are launched.
Features include
(i) Sex and the City channel
(*Formats include 24/7 features, exclusives, interviews, live from the film sets, gossip on the stars, live form the red carpet, special previews, what you didn’t know features, what’s coming next features, fanszone)
Average length of features
Media Profile of Viewers* (High Indices listed only)
(source: reelkandi.tv online viewer regular panel, bias to reelkandi.tv publisher universe, 30,000 respondents)
Monthly Audience (viewers per month):
UK: 9 million
USA: 6 million
Europe (exc UK): 5 million
Socio Economic Profile: Primarily C1C2 - middle market aspirational and passionate about movies, fashion, entertainment & celebrity lifestyle/lives
Female Bias (70%) – 18-40 years old in media & arts, service industries, retail, IT, private sector
Read: Glamour, Instyle, Grazia, Hello!, Cosmopolitan, Elle, Daily Mail, Telegraph, Evening Standard, The Sun, Mirror, Heat, OK magazine
Watch: Living TV, Bravo, Gossip Girl, Glee, America’s (UK’s) Next top model, Grey’s Anatomy, e-entertainment, MTV/VH1, 90120, The Hills, Kardashian, X Factor
Surf: ASOS, Net a Porter, Next, Digital Spy, Elle, Vogue, Mail Online, Handbag, Facebook, Twitter, iVillage, Female First, This is London (Evening Standard), Time Out, Heat Online
Shop: Selfridges, Top Shop, next, New Look, Sephora, Debenhams, H&M, All Saints, Urban outfitters, FCUK, Miss Selfridge, Coast, Office, Harvey Nichols, Diesel, Oasis, DKNY
Behaviour (social & purchasing): High Indices for Travel (USA high, short weekends), Shopping Online (comparing against high street), Heavy Social media users, Nightclubs, high rental for apartments/owners of apartments, own 1 car, high consumer technology knowledge, Theatre, music Festivals/gigs, TV watching (sky+ driven), Dining out/bars, Cinema goers, shop 2+ times per week
Reelkandi.tv Fashion Channel (‘FASHIONISTAS’)
A 24/7 online TV channel featuring all that’s glamorous and stylish from the red carpet to the fashion capitals of the world. We get the lowdown and the future trends from the worlds top designers and the stars they dress, to the gossip, the endorsements and how we girls can dress like the celebrities we love.
Features include
Average length of features
Media Profile of Viewers* (High Indices listed only)
(source: reelkandi.tv online viewer regular panel, bias to reelkandi.tv publisher universe, 30,000 respondents)
Monthly Audience (viewers per month):
UK: 6 million
USA: 5 million
Europe (exc UK): 3.5 million
Socio Economic Profile: Primarily C1C2 (middle market aspirational and passionate about fashion, entertainment & celebrity lifestyle/lives
Female Bias (82%) – 18-28 years old (primary group), 29-36 years (secondary group), in media & arts, service industries, retail, IT, private sector
Read: Glamour, Instyle, Grazia, Hello!, Cosmopolitan, Elle, Daily Mail, Telegraph, Evening Standard, OK magazine
Watch: Living TV, Gossip Girl, Glee, America’s (UK’s) Next top model, Grey’s Anatomy, e-entertainment, MTV/VH1, The Hills, Kardashian
Surf: ASOS, Net a Porter, Next, Digital Spy, Elle, Vogue, Mail Online, Handbag, Facebook, Twitter, iVillage, Female First, This is London (Evening Standard), Time Out, Heat Online
Shop: Selfridges, Top Shop, next, New Look, Sephora, Debenhams, H&M, All Saints, Urban outfitters, FCUK, Miss Selfridge, Coast, Office, Harvey Nichols, Diesel, Oasis, DKNY
Behaviour (social & purchasing): High Indices for Travel (USA high, short weekends), Shopping Online (comparing against high street), Heavy Social media users, Nightclubs, high rental for apartments/owners of apartments, own 1 car, high consumer technology knowledge, Theatre, music Festivals/gigs, TV watching (sky+ driven), Dining out/bars, Cinema goers, shop 2+ times per week
Reelkandi.tv Music Channel (REEL//WIRED!)
“reel//wired!” is our online TV Music channel that was created to capture today’s music icons and sounds, from the MTV VMA awards to this summer’s UK music festivals. Our reporters are covering the coolest gigs, the swagger of the stars, backstage, frontstage, up close and personal; whether it’s in the Garage Islington, to the O2 Arena, we’re covering a new artist and event every 4 hours.
Features include
Average length of features
Media Profile of Viewers* (High Indices listed only)
(source: reelkandi.tv online viewer regular panel, bias to reelkandi.tv publisher universe, 30,000 respondents)
Monthly Audience (viewers per month):
UK: 5 million
USA: 6 million
Europe (exc UK): 3 million
Socio Economic Profile: Primarily Urban/Indie - C2DE (student-grads-post grads) C1C2- middle market aspirationals who love their music
Equal Male/Female Audience (50%) – core audience for indie/urban 18-25 years old, core audience for Mainstream Pop channel – 23-29 year olds
Read: Indie/urban - NME, Q, Glamour, Instyle, Grazia, Hello, Cosmopolitan, Elle, Daily Mail, Evening Standard, The Sun, Mirror, Heat, OK magazine, Now
Watch: X Factor, American Idol, Please don’t stop the music, Living TV, Bravo, Gossip Girl, Glee, America’s (UK’s) Next top model, Grey’s Anatomy, E! Entertainment, MTV/VH1, 90120, The Hills, Kardashian.
Surf: Amazon, iTunes, Digital Spy, Elle, Handbag, Facebook, Twitter, Female First, This is London (Evening Standard), Time Out, Heat Online
Shop: Top Shop, Primark, Next, New Look, Debenhams, H&M, All Saints, Urban Outfitters, FCUK, Miss Selfridge, Diesel, Oasis
Behaviour (social & purchasing): High Indices for Travel (Europe –Spain, Ibiza, Greece, short weekends), Shopping Online (comparing against high street), Heavy Social media users, Nighclubs,, high rental for apartments/owners of apartments, own 1 car, high consumer technology knowledge, music Festivals/gigs, TV watching (sky+ driven), Dining out/bars, Cinema goers, shop 2+ times per week
